Aimia Foods introduces a new professional brand to distinguish and categorise services
Aimia Foods has rebranded its foodservice and vending division to Aimia Foods for Professionals.
Aimia foods decided to create this variation of the company name so that customers could clearly identify Aimia Foods for Professionals as manufacturer and distributor of foodservice products, with key brands such as Horlicks, Drink me Chai, Galaxy, and Caffe Prima, taking centre stage.
Michelle Younger, marketing director at Aimia Foods, goes on to detail the importance of communicating Aimia’s Professional direction to existing and prospective OOH customers: “In terms of market positioning and perception, Aimia Foods has developed a strong pool of loyal foodservice customers over the past 43 years. We too recognise that the OOH area has good opportunity to grow – a growth that we want to approach with our divisional brand name ‘Aimia Foods for Professionals’ . We feel this brand name truly emphasises our expert position in the field, and reflects our commitment to developing this sector n the future.
With the ability to manufacture for multiple categories, pack formats and channels, Aimia Foods for Professionals are also dedicated to creating own-label products, which offer coffee shop, pub and restaurant chains the opportunity to have its own bespoke recipe, whether this is hot chocolate, coffee or another beverage product.
