Two European associations merge to champion sustainable, and circular beverage carton solutions
The Food and Beverage Carton Alliance (FBCA) has announced its debut as a single platform devoted to promoting beverage cartons as necessary, sustainable, and circular packaging options. The FBCA was created through the merger of two well-established organisations.
The organisation is the result of the merger of ACE (The Alliance for Beverage Cartons and the Environment) and EXTR:ACT, two European associations that have championed beverage cartons as a sustainable packaging solution and the industry’s work in ensuring they are collected and recycled.
With a vision to expand beyond Europe, FBCA aspires to unite beverage carton manufacturers and their paperboard suppliers in driving sustainable packaging solutions that enhance food security, reduce waste, and advance low-carbon circular economies.
Food and beverage cartons as essential components of resilient food systems. By leveraging renewable resources and continuously improving their environmental performance, food and beverage cartons play a crucial role in extending the shelf life of perishable foods, reducing waste, and ensuring safety and quality for consumers worldwide.
“Our industry is working tirelessly in designing fully renewable and sustainable packaging solutions that meet the needs of both consumers and the planet,” Patrick Verhelst, president of the FBCA Board said. “We are excited to expand globally and champion the role of beverage cartons in building a more resilient, low-carbon future.”
A new board has also been announced comprising the newly elected FBCA Board representing its five founding members includes:
- Patrick Verhelst, president FBCA and senior director of business development, Elopak
- Ulrika Wedberg, vice president FBCA and executive vice-president sustainability & public affairs, Billerud
- Karina Boers, head of sustainability development, SIG
- Tamara Bullock, director corporate affairs, Europe and Americas, Tetra Pak
- Erik Hallberg, vice-president coating, converting and digital technology, Stora Enso
“Through FBCA’s Global Centers of expertise, advocacy and communications, we will provide the evidence and benchmarks needed to lead the way in sustainability progress,” said Annick Carpentier, FBCA executive director of global advocacy. “We look forward to working with global partners in driving a circular bioeconomy, maximising functionality and efficiency along the life cycle.”
FBCA wants to unite industry leaders and global stakeholders in ensuring the long-term viability of a thriving food and beverage carton sector, optimising the performance of the life cycle of food and packaging systems. FBCA will contribute its knowledge, expertise and leadership to develop robust regulatory frameworks for food packaging worldwide.
The association remains based in Brussels, Belgium.
