Sunkist Growers has unveiled its newest packaging design to commemorate the Lunar New Year holiday, which begins on January 29, 2025, marking the Year of the Snake.
The specially designed 10lb cartons are versatile, holding Navel or Cara oranges, while the matching display bins can hold a variety of in-season citrus, including Pummelos, the perfect big impact purchase to celebrate festivities.
As a time-honoured tradition, citrus fruits are sacred in Lunar New Year celebrations, symbolising good fortune, prosperity, and health. To honour this important cultural occasion, Sunkist has created custom-designed 10lb cartons and display bins featuring authentic Chinese-inspired illustrations. The packaging highlights the celebratory colours of red and gold, representing luck and wealth in Chinese culture, making it an ideal centrepiece for family gatherings or gift-giving.
“Our Lunar New Year display bins are ideal for promoting our citrus fruit, including Pummelo grapefruit,” suggests Cassie Howard, senior director of category management and marketing at Sunkist. “It’s the largest citrus fruit, with a zesty, tropical scent and a sweet, tangy flavour. Pummelos are displayed in homes and are consumed for good luck during Lunar New Year festivities.”
Sunkist is committed to providing fresh, high-quality fruit that enhances celebrations and traditions worldwide. “Lunar New Year is a cherished observance for many of our global consumers, and we are thrilled to celebrate this special occasion with packaging that reflects the vibrant culture and traditions of the holiday,” said Howard. “Our Year of the Snake cartons and display bins not only symbolise prosperity but also showcase the premium quality of Sunkist citrus.”
Retailers can build large, prominent displays utilising Sunkist’s Year of the Snake cartons and bins so shoppers can find their favourite citrus fruit, including Pummelos, Bloods, Navels and Cara Cara oranges, lemons, California mandarins, Minneolas, and grapefruit. “The Lunar New Year shopping season is the ideal time for retailers to promote citrus,” states Howard. Sunkist will drive shoppers to stores through their social platforms, which feature citrus varieties, healthy eating tips, and recipe ideas during the same seasonal period.
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