Kalsec alongside sensory neuroscience product developmer Thimus are launching a platform T-Box by Thimus at the premiere of the new House of Humans facility located in Wageningen, Netherlands.
The facility — located at Wageningen University & Research — will be one of many new global locations offering access to advanced sensory neuroscience for stakeholders’ research, product development, reformulation, and testing needs.
Designed to consider how human emotion and cultural expectations affect food experiences, T-Box by Thimus is an electromagnetic sensory headset that receives signals from the brain caused by sensory reactions to food. The data is then collected and monitored on the electronic device connected to T-Box.
“Our goal with T-Box is to understand the cultural, social and physical implications that affect the way we respond to food,” said Maria Tzoumaki, director of discovery and open innovation at Kalsec Global.
T-Box will be especially pertinent for product development initiatives and will assist in increasing food security and decreasing food waste by identifying both positive and negative reactions to food experiences.
“As the global population continues to surge, it is now more important than ever to advance our food applications and systems to fit the growing needs of our world,” continued Tzoumaki.
Kalsec and Thimus’ partnership was forged in response to Kalsec’s growing desire to increase its business collaborations, specifically with organizations prioritizing the advancement of food technology and applications.
“The state of mind at the House of Humans facility in Wageningen is to work together, grow together and learn together,” said Tzoumaki. “Our goal is to use our collaborative and innovative spirit to lead more disruptive achievements and open doors for Kalsec to forge more business partnerships in the future.”
Kalsec will be offering T-Box by Thimus to its customer base while also supporting Thimus’ effort to expand the platform’s usage, particularly at the local House of Humans locations.
