Burts is preparing to introduce its new Herb Roasted Chicken hand-cooked chips in March.
The new flavour, which was created for the snacking market, will be introduced as a part of the core line and offered in 40g and 150g pack sizes.
The British snack manufacturer said Herb Roasted Chicken is designed to meet the growing consumer demand for premium, savoury hand-cooked snacks. The product features real chicken sourced from Creedy Carver, Burts’ Devon-based provenance partner, and is seasoned with a balanced blend of sage, parsley, and rosemary, and thyme.
Sas Horscroft, head of marketing at Burts Snacks said the launch is is an exciting step for Burts Chips as it continues to develop new flavours that appeal to a range of consumers.
“With chicken consistently being the top savoury meat profile for spring summer launches in the UK over the past three years, we anticipate strong demand for this new flavour,” Horscroft noted. “The combination of herbs and roasted chicken will not only meet the expectations of existing customers but also attract new ones, driving sales and expanding our reach.”
The hand-cooked crisps market continues to grow, with a current value of £293 million (source: Circana Data, MAT to 22/12/24) and increasing demand from consumers seeking premium, authentic snacks. Research shows that more than three out of four consumers would buy Herb Roasted Chicken (source: Vypr Consumer survey Nov 2024, sample size 534 responses), reflecting its strong potential in the market.
