Food Alert, a leading provider of food safety and compliance services across the UK, has appointed Fraser Parramint as its new managing director. He will succeed David Bashford, who retires after 26 years of dedicated leadership.
The food compliance brand supports hundreds of clients across the hospitality, retail, and food manufacturing sectors. The appointment marks a significant milestone as the business continues to scale nationally amidst rising demand for regulatory support and compliance innovation.
Fraser Parramint brings with him over 25 years of senior leadership experience in the food and hospitality industry. He has held pivotal roles at Marks & Spencer, Byron, and The Restaurant Group, and most recently led as group operations director at The Bread Factory. During his time there, he implemented key operational strategies that drove efficiency, increased production, and significantly boosted profitability.
Discussing his appointment, Fraser said: “Food Alert has a rich history and a deserved reputation for excellence. I am excited to take on the role from David and build on this strong foundation. In a climate where compliance, safety, and risk management have never been more critical, I look forward to working with the talented Food Alert team to support our clients and deliver outstanding service.”
Outgoing MD David Bashford praised the appointment: “Fraser is someone I’ve known and worked with for many years, both as a client and a respected industry figure. His experience across hospitality, retail, and manufacturing gives him a unique perspective and makes him the ideal person to lead Food Alert into its next chapter. Fraser shares my commitment to making compliance seamless and effective, and I’m confident the company will continue to thrive under his leadership.”
