Performance drinks company Mission launches in Ocado
Mission – a company providing natural energy drinks and performance teas – has announced it will be launching its range of hot and cold brew performance teas on Ocado.
Mission is a natural energy drink and performance teas company that is taking the soft drinks market by storm. The company’s range of drinks offers 100% natural, zero sugar and zero sweetener energy drinks, and hot and cold brew performance teas. The range is designed to help the health-conscious self-improver enable their extraordinary – whether that’s for sustained energy, cognitive enhancement, faster recovery or better sleep.
In 2016, founder Tom left his career as a lawyer to cycle 12,500km across South America. Having consistently battled with caffeine and sugar slumps from energy drinks and coffees during the rides, he discovered the use of Yerba Maté combined with Green Tea to provide the natural fuel his body needed. Inspired by the energy he felt, he worked with leading nutritionists at Oxford University and master tea blenders to develop a range of all-natural performance teas. After setting a new world record running the length of Iceland – 17 marathons in 10 days, fuelled by the blends – Mission was born.
Ocado will stock the full range, which includes:
- Perform Tea: a Yerba Mate blend, with Spearmint + Lemongrass, designed to enhance both physical and mental performance.
- Energise Tea: aGreen Tea blend with Cocoa nibs and a hint of Ginger to support gut health. Energise provides a steady caffeine release for sustained energy levels.
- Rise Tea: blended in collaboration with the High Performance Podcast, this enhancement of a cultural classic has been crafted to meet modern needs. A slow release of caffeine gives a sustainable boost and avoids the crash. With natural nootropics that support alertness and blood flow to the brain.
- Recover Tea: a caffeine-free Rooibos tea with berry + Ashwagandha. The ingredients can protect tissue from injuries and support relaxation.
- Focus Tea: a low-caffeine Yerba Mate tea with Peppermint + Liquorice. Focus is designed to improve mental clarity and productivity without any crash.
- Calm Tea: Rooibos and Ashwagandha serve as the base for our Calm blend. The ingredients have a range of benefits that help to protect from oxidative stress, support relaxation & protect general health through antioxidant activity.
- Sleep Tea: sleep Teabags with Chamomile + Linden Blossom provide anti-inflammatory and anxiety-reducing benefits to help enable a restful, deeper sleep.
Each tea will retail for RRP £5.99 for a pack of 15 on Ocado.
Tom Whittle, founder of Mission noted how Mission’s performance teas are built to provide a natural, healthy energy boost. The range of teas has been designed to support people with their daily habits and rituals, whether that’s sustained energy, cognitive enhancement or faster recovery.
“Mission has grown exponentially in the past year, and we’re incredibly excited to be launching in Ocado, helping Ocado customers discover the benefits of Mission teas and enjoy the great taste of our product,” Whittle said.
Bradley McNamara, senior buyer at Ocado, said the retailer is thrilled to stock Mission’s range of hot and cold brew teas, saying that its customers are always looking for healthier options that don’t sacrifice taste.
“Our partnership with Mission means we can offer our shoppers even more choice when it comes to tea selection,” he added.
