World’s healthiest cereal comes to the UK

Holie’s, a Dutch disruptive challenger brand and one noted as the fastest growing cereal brand in the Benelux, has launched into the UK with a cereal range described as the world’s most healthy.

Breaking onto the UK breakfast market, the brand’s mission is to challenge the world of cereals with healthy alternatives.

Launching with six SKUs, Ocado has taken the full range which includes three granolas (Protein Crunch, Low Carb Crunch and Protein Peanut Butter) and three mueslis (Chocolate, 4 Nuts and Protein) Granolas, RRP: £3.50/350g pack. Mueslis, RRP. £3.70/400s pack. Holie’s will then roll out across more UK channels and customers, including wholesalers and independents in the coming months.

Holie’s prides itself on having created the world’s most healthy cereal range. The brand’s game-changing granolas and must-try crunchy mueslis are packed with protein, fibre and flavour and contain absolutely no added sugar or sweeteners. They are vegan friendly and good for the gut.

Co-founder Valentijn Van Santvoort says that since the business started out in 2018 it’s on a mission to help people be healthy again.

“Big cereal brands have been hiding sugar in food that they claim to be healthy, when it’s not,” he stressed. “That’s why we’re bringing Holie’s to the UK, to offer consumers a range of cereals that are genuinely good for you, whilst making sure we never compromise on crunch or taste. We’re so grateful to have secured the early support of Ocado to help us on our journey and can’t wait to hear what our new customers think.”

In 2024, Holie’s recertified as a B Corp with a top score of 126.2, ranking them in the top 3% of highest-scoring food B Corps worldwide.

All six of Holie’s cereals are available now from Ocado. Granolas, RRP. £3.50, 350grams, Mueslis, RRP. £3.70, 400 grams.

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