A confectionery business is starting the year afresh by taking significant strides to boost both its brand identity and range within the UK’s bustling independent sweet & confectionery sector, with the launch of an enhanced sugar-free sweets range.
After much tweaking and twiddling the resulting healthier living range, Stockley’s will include sugar-free sharing bags of such timeless classics as: Sherbet Lemons, Chocolate Limes, Rhubarb & Custards, Pear Drops, Blackcurrant Liquorice and Mint Humbugs
This six-strong eclectic offer provides all the sentimental pull one would expect from a nostalgic portfolio of childhood classics but with only a fraction of the guilt, providing more health-conscious sweet fanatics with the perfect low sugar reformulations that support any discerning sweets enthusiast seeking to trim down their sugar consumption, manage diabetes or simply embrace healthier eating habits without short-changing their taste-buds.
According to marketing spokesperson, Andy Valentine, Stockley’s may be a confectionery business with an enviable 106 year old reputation, however that doesn’t mean that it is not unreceptive to the latest sweet trends and priorities.
“Many retailers have been requesting better-for-you sweet alternatives that don’t skimp on taste yet recognise the nation’s changing health goals,” he explained.
Stockley’s has been buoyed in recent times by the growing trend for ‘closer-to-home’ classics, which provides a counter-balance to World Cuisine, where proud food and drink enthusiasts are actively seeking out modern twists on old-school favourites from across the UK.
