Kopparberg introduces new Crisp Apple Cider in time for the new year
Kopparberg, a partner of Budweiser Brewing Group, has announced its latest product – Crisp Apple – which will be available across all channels from 1st January 2025. Kopparberg Crisp Apple will be available in the off trade from March 2025.
Kopparberg, the leading brand in fruit cider is expanding its listing with the 4% ABV beverage that taps into the evolving tastes of cider drinkers. The fruit cider enjoys exceptional recognition and popularity in the UK, compared to other popular alcoholic and non-alcoholic beverage categories.
Kopparberg Crisp Apple offers drinkers the much-loved taste of a classic apple cider, balanced with a slightly sweeter profile that the brand is famous for. Whilst apple cider is seeing a resurgence, particularly amongst younger drinkers, Kopparberg, the brand with more 18-34 year old drinkers than any other beer or cider brand is perfectly placed to bring its cider expertise to the evolving category. In addition to creating an offering that meets growing consumer demands, this new product aims to attract new a audience and offer an alternative to the more traditional cider brands already on offer.
Whilst Kopparberg has continued to increase its share across both the on and off trade since 2023, Crisp Apple offers drinkers the opportunity to try a modern apple cider, from a brand that consistently delivers on taste and refreshment. Consumers will be able to get their hands on the new product on draught, bottle and can, across both the on and off trade, giving drinkers the chance to consume the product in their preferred format.
Peter Bronsman, founder, Kopparberg, said taste spearheads everything we do at Kopparberg and there is no brand that understands younger drinkers better than we do.
“With a growing demand for modern apple ciders, we are thrilled to be able to bring Kopparberg Crisp Apple to market in 2025, to ensure that drinkers can access the products they want, from the brands they love,” Bronsman said.
Brian Perkins, president, Budweiser Brewing Group UK&I, noted Kopparberg’s ability to meet evolving consumer tastes with new flavours is a key reason behind it being the leading brand in fruit cider in the UK.
“With the rise in apple cider as a preferred choice in the category, the product will not only attract existing fans, but also build new brand fans,” Perkins said. “We’re confident it will be a big hit across both the on and off trade and we look forward to seeing the reaction.”
