Broadcaster and entrepreneur invests in plant milk Sproud

Swedish plant milk company Sproud has announced that award-winning British television presenter and entrepreneur Maya Jama has become an investor and co-owner of the brand.

Jama will be the face of Sproud and a strategic advisor as the brand continues its rapid growth, with consumers increasingly moving away from both dairy and oat milk alternatives.

Formed from yellow split-peas, Sproud has a better nutritional profile than other dairy alternatives, including oat. It’s low in sugar, high in protein, and has zero allergens.

Sproud also has a far lower environmental impact than other plant milks in terms of how it is produced. It is recognised by CarbonCloud as the milk alternative with the lowest climate impact.

In expressing her excitement in becoming a co-owner of Sproud, Maya Jama says there’s a lot to love about the brand – the taste, the eye-catching packaging and what the company stands for in terms of health and sustainability.

“The Swedish connection also really appealed to me,” Jama adds. “My mum is half-Swedish and I have very happy childhood memories of summers in Sweden with my grandparents.”

Sproud’s CEO Sara Berger says: “We’re delighted to welcome Maya as a co-owner, brand ambassador and advisor.

“Our aim is to significantly increase Sproud’s brand awareness in the UK and beyond, and Maya will help us further normalise plant-based choices for everyone – whether in the supermarket aisle or at the coffee shop counter.”

Sproud is currently available at Waitrose and Ocado as well as on Amazon. It is also the preferred milk alternative at Joe & The Juice.

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