Kurtz Ersa Names SMarTsol Technologies as New Exclusive Representative in Mexico

Kurtz Ersa Inc., a leading supplier of electronics production equipment, is pleased to announce the appointment of SMarTsol Technologies as its new exclusive representative in Mexico. This strategic partnership is designed to enhance customer support and expand market presence throughout the region, offering customers access to Kurtz Ersa’s cutting-edge solutions and expertise.

SMarTsol Technologies is renowned for providing best-in-class assembly, test & inspection equipment, consumables, productivity tools, automation and manufacturing execution systems. With a robust presence in key Mexican cities such as Guadalajara, Ciudad Juárez, Chihuahua, Monterrey, Tijuana, and Querétaro, and El Paso, TX, SMarTsol is well-positioned to deliver swift response times and high-quality service to customers across the country.

 “This partnership allows us to combine our strengths and expertise, ensuring comprehensive coverage of the Electronic Assembly Industry in Mexico,” said Ivan Romo, General Manager of SMarTsol Technologies. “We are confident that our collaboration with Kurtz Ersa will enable us to provide enhanced support and innovative solutions to our customers across the region, driving growth and success in the industry.”

Kurtz Ersa brings extensive capabilities to this collaboration, including a state-of-the-art demo room in Guadalajara. This facility will be complemented by SMarTsol’s seven additional demo rooms across Mexico, significantly enhancing the ability to provide hands-on demonstrations, training, and support to customers nationwide. Together, these resources will strengthen the presence and service capabilities of Kurtz Ersa and SMarTsol within the region.

 “Our 12 sales managers for capital equipment are closely working with Ismael Estrada and Omar Lopez from Kurtz Ersa to ensure that customer needs are met with the highest level of care and expertise,” added Romo. “Their combined efforts are focused on delivering tailored solutions and maintaining strong, responsive relationships with our customers.”

In addition to the representative agreement, SMarTsol is proud to highlight the upcoming grand opening of Kurtz Ersa’s manufacturing facility in Ciudad Juárez, Mexico. This state-of-the-art facility for reflow ovens represents a significant investment in the region and underscores Kurtz Ersa’s commitment to advancing manufacturing excellence in Mexico.

“We are excited to welcome SMarTsol Technologies as our representative in Mexico,” said Ernie Grice, VP of Sales at Kurtz Ersa. “Their expertise and strong local presence make them an ideal partner to support our customers and expand our footprint in the region.”

Kurtz Ersa is a leading supplier of electronics production equipment, offering innovative solutions that meet the highest standards of quality and reliability. SMarTsol now offers the company’s product portfolio, including soldering systems and stencil printers, designed to enhance manufacturing efficiency and product quality.

For more information about Kurtz Ersa’s products, please visit www.ersa.com.