Aldi is investing £3bn to promote and support British beef producers
Aldi, the UK’s fourth-largest supermarket, is set to invest £3 billion with British beef suppliers over the next five years, as part of its ongoing commitment to championing Great British quality and assisting UK producers.
As the country’s largest retailer of British beef, Aldi said it hopes the investment will allow farmers to plan confidently and provide security for supply chains up and down the country.
Part of this investment includes a five-year contract with its supply partner Kepak, providing a £260 million investment into their line of Aberdeen Angus beef.
As well as championing authentic British produce, the deal will enhance the quality and range of beef available to customers.
Julie Ashfield, managing director of Buying at Aldi UK, said: “As the UK’s largest British beef retailer, we’re proud of our long-term relationships with British farmers across the country.
“The UK farming community plays a vital role in our food supply chains – our continued investment in British beef is in recognition of this and means we can continue to provide the best quality British products for our customers.”
