Accenture and Kraken Tech support EDF UK with customer engagement

Accenture and Kraken Technologies are helping the retail arm of EDF UK accelerate the migration of customers to its new platform, enabling them to effectively manage their energy use and cost.

According to the companies in a joint press release, their partnership will accelerate the global adoption of smart energy products, from wind farms to smart meters, through Kraken’s AI-enabled tech platform.

EDF has migrated over five million meter points in the UK onto Kraken, the technology behind Octopus Energy, which was recently announced as the largest energy supplier in the UK. Kraken integrates electricity and gas customers and operating data using advanced analytics, AI and machine learning.

The work with EDF is enabled by a broader ecosystem partnership between Accenture and Kraken, through which Accenture will support organisations, scale the Kraken technology and deliver customer services globally.

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“With Accenture and Kraken’s support, we are reimagining a simpler, customer-centric business, so that our customers are equipped to make better energy choices,” said Richard Hughes, retail energy director, EDF in the UK.

“This team’s extensive technology and industry expertise advances our company’s strategy of growing our base of energy-retail customers through digital transformation.”

Scott Tinkler, a senior managing director and global utilities lead at Accenture, added, “The leading utilities are laser-focused on strengthening and modernising their digital core so they can better manage the accelerated rate of change in the industry while increasing customer satisfaction.

“This transformation for EDF is a powerful example of how Accenture and Kraken team up to help our clients continuously reinvent their businesses to drive agility and unlock new value for their customers.”

The Kraken platform has been contracted to manage more than 54 million accounts globally through deals with energy companies including Octopus Energy, as well as water and broadband utilities.

Said Gavin Patterson, chairman at Kraken Technologies: “Kraken opens the door for affordable clean energy and outstanding customer service.

“Together, Accenture and Kraken can help EDF and other utilities and their customers benefit from a range of services, such as variable pricing when renewable energy sources are abundant, putting money back into people’s pockets while alleviating pressure on the grid.”