Carhartt has announced a new collaboration with YESSS Electrical in Hastings, marking a major step in expanding its presence in the electrical wholesaler market. The partnership means its Hastings branch will feature an extensive range of Carhartt’s workwear, including tees, hoodies, body warmers, jackets, overshirts, beanie hats, and trucker hats.
This initiative represents another milestone in Carhartt’s strategic engagement with electrical wholesalers, demonstrating the brand’s commitment to providing quality workwear to professionals in the industry. The in-branch display at YESSS Electrical, designed to maximise sales, showcases Carhartt’s dedication to product quality and retail presentation.
Nick Poulson, UK Sales Manager at Carhartt, emphasises the collaborative approach underpinning the partnership and says, “We talk to our stockists about their local market, their customer base and how we can work together to optimise the look of the products – and of course, sales. Our Visual Merchandise Team brings the in-store concept alive, and we also carefully analyse the space in the branch to find the optimal position for the displays. This work and attention to detail ensures customer interest and a transformation in what stocking workwear can mean to the bottom line.”
Carhartt’s approach to point-of-sale (POS) support reflects the importance placed on relationships with stockists. In collaboration with electrical wholesalers and other partner stockists, Carhartt designs in-store displays highlighting its products whilst matching the unique character of each retail space. This tailored approach ensures that the displays are visually appealing and effective in driving sales.
