NVC Lighting is looking forward to 2024 following a significant investment, raising the profile of its brand and lighting solutions.
The Birmingham-based business, established in 2007, supplies its extensive range of lighting solutions to electricians and electrical contractors through national and independent wholesalers. NVC Lighting will be embarking on its first major integrated marketing campaign in 2024, alongside introducing a host of new products and innovations to enhance its market position. Spearheading NVC Lighting’s investment in raising its brand profile is Sangita Mistry, the recently appointed Head of Brand Marketing and Communications. Sangita has extensive experience in the building and construction sector, having previously worked in marketing positions for global HVACR pipe fittings business Conex Bänninger, and Geberit – a European sanitaryware business.
Neil Clydesdale, Group Commercial Director at NVC Lighting, expresses his optimism about the market and the company’s position in it and says, “We see 2024 as a year to continue building a positive platform for our future. Our reputation is built on creating innovative, quality products at an affordable price while understanding and supporting our customers’ priorities.”
NVC Lighting’s plans for 2024 include the upcoming launch of its LiFe Emergency lighting range, seeing the rollout of its first-ever integrated marketing campaign to drive awareness with electrical contractors and facilities managers. The company will continue to evolve by expanding its PRO and Core ranges.
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