Klöckner Pentaplast has announced the release of kp Elite Nova, the lightest modified atmosphere packaging (MAP) tray of its kind.
The tray uses a ribbed design to add strength in critical areas, while keeping weight and material use to a minimum, making it around 10% lighter than any other tray in its category – without compromising on barrier performance, sealing integrity, or mechanical strength, according to the company.
Developed using finite element analysis, kp Elite Nova is ideal for high-speed automated protein packing lines and represents a step forward in sustainable food packaging.
“We’re proud to reveal kp Elite Nova; a breakthrough tray that reflects over 60 years of packaging innovation and technical excellence,” said Paul Rawlings, launch manager at kp food packaging. “With kp Elite Nova, food producers no longer need to compromise between sustainability and performance.
“This solution delivers both. The design is endorsed for recyclability by the Tray Circularity Evaluation Platform (TCEP) and is aligned with European Design for Recycling (D4R) guidelines, while still offering remarkable sealing and shelf-life performance.”
kp Elite Nova is made with up to 100% recycled PET, including material from kp’s Tray2Tray initiative, which creates a closed recycling loop for food trays. It is available in a variety of sizes and depths and designed with the realities of food production and logistics in mind.
“At kp, we’re committed to improving access to circular solutions, by removing barriers that might prevent customers from making the switch,” Paul Rawlings added. “In a market where EPR fees are taking effect, every gramme of packaging material counts. kp Elite Nova is leading the protein industry’s lightweight, recyclable pathway to a more sustainable future. It’s a tray that’s built for today but is ready for
