Chinese-Inspired QSR brand Chopstix has launched a brand-new range of frozen ready meals available exclusively via the Food Warehouse.
Developed and brought to market in collaboration with Chopstix partners Inspired Global Cuisine, the new ready meal range will allow consumers to enjoy seven of the brand’s most loved dishes at home, including Chopstix’s signature Caramel Drizzle Chicken, Beef Teriyaki and KPOP BBQ Chicken.
The Chopstix ready meal range is available now from £4.00 at 200 Food Warehouse outlets nationwide. With over 150 QSR sites across the UK and Europe, the Chopstix Group has been growing at speed and the move into retail is expected to drive even wider awareness for the brand.
Elio Elia, product director at Chopstix, said: “We know there is huge appetite for our big, bold Chinese flavours across the UK and consumer feedback kept confirming the demand for a ready meal range. We have spent the last 12 months developing and innovating across our teams to ensure that the meals are a true reflection of our in-store product.
“Extending our retail offer is an important step in our ambition to bring the Chopstix brand to even more people in the UK, and brand extension through such as this will be critical in us achieving these long-term goals.”
Chopstix was established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, who remain involved with the business on a day-to-day basis.
The Chopstix Group has undergone a busy period of brand development and expansion as Chopstix sets its sights on becoming the largest Asian QSR company on the continent. The business boasts a strong pipeline of new sites, through both company operated and franchise ownership models, thanks to partnerships with established operators including Butlin’s, Haven and Welcome Break
