Flyer’s enviable success both at home and abroad has resulted in one of Stockley’s confectionery jewels taking the bold yet commonsense next step of extending its flavour ambitions beyond liquorice to embrace its first truly sour ‘magic in the middle’ stick.
As a 79 year old cult confectionery offer that made its name flying the flag for chewy liquorice meets tangy sherbet crystal centres, this is a bold move for a business that prides itself on owning a 15%share of the established yet polarising liquorice market.
According to Flyers spokesperson, Andy Valentine, despite three years of consecutive double-digit growth, Flyers is only now starting to realise its growth potential.
“With ‘Sours’ remaining the hottest trend within sugar confectionery, we spied the perfect opportunity to showcase our new Sour Apple candy sticks packed with tangy Raspberry sherbet crystals, thereby extending Flyer’s appeal to both a younger audience and intransigent ‘liquorice loathers,” Valentine noted.
“It’s well accepted within fine confectionery circles that liquorice divides the nation like no other nostalgic confectionery treat and whilst Flyers will continue to work tirelessly to share the liquorice dream, operating within the wider confectionery space makes perfect sense.”
