Symprove will be available in 720 Holland & Barrett stores nationwide, marking a major milestone in the brand’s retail expansion.
The gut health brand launch offers Holland & Barrett customers exclusive in-store access to Symprove’s brand-new Pineapple flavour, alongside the full range of one-week packs in Original, Mango & Passionfruit, and Strawberry & Raspberry. All four-week pack flavours will also be available on the Holland & Barrett website.
Pineapple Symprove offers a refreshing taste and soft tropical finish, bringing a new delicious option to the brand’s gut health range, while remaining true to the water-based formulation.
The Holland & Barrett in-store rollout will be supported with feature space on gondola ends and promotional activity, ensuring maximum visibility and trial during the key summer wellness period.
Symprove’s rapid growth over the past fifteen years – driven by soaring consumer interest in gut health solutions that are both effective and enjoyable, along with a focus on scientific credibility – has helped to secure its place as the UK’s #1 gut health supplement. Symprove is also the probiotic most recommended by healthcare professionals.
Will Bowler, Symprove CEO, says launching into Holland & Barrett marks another important step towards making Symprove available where UK consumers are looking for science-backed gut health solutions.
“Symprove has experienced fantastic growth over the past ten years, and this partnership is the next chapter in ensuring we are more widely accessible, whether customers are trying us for the first time or picking up their weekly top-up in store,” he said. “We’re especially excited to introduce our delicious new Pineapple flavour to even more people.”
Ellen Eastbury, category manager at Holland & Barrett, says: “Symprove is a brand we know our customers are looking for, and one that aligns with the growing demand for effective, science-based gut health solutions. With the addition of the new Pineapple flavour, we’re confident Symprove will be a fantastic new addition to our gut health range.”
Symprove’s water-based formula delivers billions of live and active bacteria to the gut alive and ready to work. It has become a daily staple for many consumers seeking long-term support for digestion, immunity, and overall wellbeing.
