Prodalim is enhancing its reputation for innovation in upcycled products by adding colouring foodstuffs and natural colours product lines to its portfolio of natural ingredients.
The leader in juice solutions and specialty ingredient said it is marking a
milestone in its commitment to delivering clean-label, plant-based, upcycled product innovations for the food and beverage industry.
The natural colour solutions are designed for integration into a wide range of applications, including beverages, dairy, plant-based products, bakery, and confectionery. They offer vibrant visual appeal without compromising on performance, health standards, regulatory compliance, or consumer
trust.
Developed based on strict quality standards, Prodalim’s Coloring portfolio delivers optimal light resistance, pH stability, and thermal performance, addressing real-world formulation challenges while enhancing naturality, clean label credentials, and full “tree-to-table” transparency.
The newly launched portfolio will include two distinct ranges:
- VivaPro Coloring Foodstuffs – naturally derived from fruits, vegetables, algae, and spices, using gentle processing techniques that preserve the full integrity of the raw materials.
- NaturaPro Natural Colors– a high-performance range of anthocyanins, carotenoids, chlorophyll, and other pigments, engineered for brilliance, stability, and versatility across diverse applications.
Prodalim’s portfolio spans fruit juice solutions alongside a fast-growing specialty ingredients product range — from taste solutions such as essential oils, natural aromatic fruit-based essences (FTNF), and flavours, to beverage compounds and functional solutions including citrus fibres and natural colours, as well as premium dealcoholisation patent-based solutions.
Prodalim added that its solutions are supported by a vertically integrated, regenerative supply chain anchored in circular economy principles. Through this approach, Prodalim believes food and beverage brands can promote sustainability, functionality, and transparency.
