UK Flour Millers releases videos on the importance of the industry

The UK Flour Millers has started releasing videos on its social media channels that highlight the importance of the flour milling industry. The videos also feature the dedicated employees who have diverse careers within the sector.

The trade organisation that represents the flour milling industry, UK Flour Millers collates and shares the collective view and position of their members. They also share information about the importance of flour and flour milling to the public, including through the new video series.

The video series, found on UK Flour Millers’ social media channels, provides an overview of flour milling from what happens when wheat arrives at the mill to the milling process, sustainability to food security, and more.

“These videos will help people better understand modern flour milling and its importance to our nation,” UK Flour Millers’ chief executive officer, Alistair Gale said. “They’re valuable because they bring the key aspects into bite sized chunks, ideal for everyone in our time-poor world, be they students, food supply chain players, or politicians – even people already in flour milling can learn more.”

Each video is between two- to five-minutes in length. They are being shared progressively on UK Flour Millers’ LinkedIn, X (formerly Twitter), and Facebook pages throughout the summer and into the beginning of harvest season. Viewers can expect a new video to be posted approximately fortnightly or can view all videos at once on their YouTube channel.