Mondi adopts a data-driven approach to evaluate the environmental impact of Hug&Hold

Mondi adopts a data-driven approach to evaluate the environmental impact of Hug&Hold

Mondi has commissioned and completed a life cycle assessment (LCA) for its paper-based Hug&Hold solution, to determine its environmental impact compared to that of conventional low-density polyethylene shrink wrap for six 1.5 litre PET beverage bottles. Hug&Hold is sustainable and fully recyclable solution to replace plastic shrink wrap on the PET bottle bundle packs. It…


Mondi has commissioned and completed a life cycle assessment (LCA) for its paper-based Hug&Hold solution, to determine its environmental impact compared to that of conventional low-density polyethylene shrink wrap for six 1.5 litre PET beverage bottles.

Hug&Hold is sustainable and fully recyclable solution to replace plastic shrink wrap on the PET bottle bundle packs. It comprises two elements – a kraft paper sleeve to provide secure and safe transportation and a corrugated carrying handle that firmly holds the bottles around the neck, featuring an integrated handle for convenience and strength.

Mondi commissions critically reviewed and ISO-compliant LCAs to assess the products’ life cycle impacts, using the Environmental Footprint (EF) method. A total of 16 indicators have been assessed, from raw material acquisition and production and end of life treatment (typical disposal in the EU27).

The assessment shows that Hug&Hold has lower impacts in the categories of climate change, fossil resource use, photochemical ozone formation, acidification, ionising radiation, water use and eutrophication of freshwater. The overall carbon footprint is 43% lower than average LDPE virgin plastic shrink wrap and 15% lower than LDPE shrink wrap with 100% recycled content, meaning it can be recommended to reduce the climate change impacts of packaging while providing a strong solution for the customer and end user.

Silvia Hanzelova, sales director speciality kraft paper, Mondi says: “Mondi values independent critical reviews and a data-driven route to help customers assess the environmental impact of their products. This LCA on Hug&Hold delivers on that. The results play a vital role in our customers’ decision-making process, which ensures that we keep creating sustainable solutions in line with our MAP2030 (Mondi Action Plan 2030) commitments, providing effective and creative solutions – that are sustainable by design and successful in application.”

Mondi will host a live webinar on the beverage packaging market incl. Hug&Hold and its sustainability benefits on 5 June 2024 at 2pm. You can register for the free webinar here.

Related content


Stories for you


  • EU investigates PET resin chemicals imports

    EU investigates PET resin chemicals imports

    The European Commission has opened an investigation into PET imports. The safeguard inquiry covers virgin and recycled resin alongside upstream chemicals, assessing whether increased supplies from outside the EU are seriously harming European producers.


  • UK quantum programme generates 74 spinouts

    UK quantum programme generates 74 spinouts

    UK quantum research investment has helped generate substantial commercial activity. UKRI’s independent evaluation identifies 74 spinouts, more than 2,000 skilled jobs, and an estimated £482m in private investment associated with research programmes supported between 2014 and 2024.