Europe’s packaging one-stop shop, H-Pack Packaging has launched a line of products exclusive to fish and chip shops which it expects to appeal to high-end UK chippies that want packaging that stands out, while reflecting the quality of the food it holds.
The new ‘Great Taste’ fish ‘n’ chips packaging range includes a series of small, medium, and large, eye-catching paper boxes and small and large paper bags, with handles. The bags carry the same design as the boxes and are intended to complement those boxes, with the complete range offering an opportunity for sellers to provide a more considered, identifiable offering that appears unique to the individual food retail outlet.
Head of merchant sales for H-Pack, David Martin explains: “Higher ingredients costs and facilities charges have impacted on the price of takeaway meals. The ‘Great Taste’ range enables chip shop owners, who may not have the means to market their products or to create a brand, to maximise their food offering with packaging that stands out and elevates the overall appearance of the meal provided.
“There’s no great price difference between ‘Great Taste’ bags and boxes and those of the plain brown or white variety but the range makes any offering look higher value. Given that, we’d say to any chippy owner, the ‘Great Taste’ range must be one to try.”
H-Pack is the UK arm of leading, global food packaging brand, Hotpack and, as such, can offer bespoke custom products, working with pioneering new materials and state of the art machinery and technology, along with its internationally recognised, premium lines.
