The Collective kick starts the year with dairy-free yogurt launch
The Collective is kick-starting the New Year with the relaunch of its dairy-free yog pots, introducing an even creamier more luxurious and delicious recipe while maintaining its ‘good for you’ credentials.
Being a BCorp, continuous improvement has always been part of The Collective’s DNA, which is why the business has redeveloped its gourmet yog pots to create a thicker creamy base, comprising a unique blend of oats and coconut. Importantly, the product improvement also came about after listening to its consumers and understanding what they most wanted from the range. This is also the reason why The Collective has invested in becoming carbon neutral on its dairy-free range (2025 goal for the total brand).
Packed full of live cultures and free from soy and nuts, the pots are suitable for people with dairy-free dietary requirements such as allergies and those following a flexitarian diet, offering a healthy alternative to dairy without compromising on taste.
As more consumers opt for dairy-free alternatives as part of a healthier and more sustainable lifestyle, the pots are the perfect addition to a balanced diet for mind, gut and soul.
In line with the relaunch, The Collective is also launching a record marketing campaign to increase awareness of the products. The national campaign will run at key out of home sites across the country, across shopper marketing and on social channels for the next month – a truly Through The Line integrated approach.
Commenting on the relaunch, Tor Hunt Taylor, marketing director of The Collective UK, said: “We’re hugely excited to be re-launching our dairy-free proposition this January, as a key part of our brand offering. Our dairy-free yogs meet a key need for today’s consumer, and as a premium brand that always put taste first, we saw an opportunity which truly plays to our brand strengths. The Collective’s mission is to re-define what ‘better for you’ means, taking a more holistic view on health, beyond purely functional drivers, embodying mind, gut and soul. Taste and eating experience should also deliver joyous moments within the day.
“With more people adopting a flexitarian lifestyle, we will continue to innovate and create new products that that meet the needs of all the family, for all the essential moments throughout the week. This is just the first of several exciting developments for The Collective over the course of 2022 as we intend to well and truly shake up the dairy industry over the coming months.”
