V-Label, the organisation behind the world’s leading trademark for vegan and vegetarian products and services, has launched its new certification for food production such as cultivated meat: C-Label.
The certification represents a significant milestone as consumer demand for sustainable and ethically produced food continues to rise. V-Label recognises the importance of establishing a robust certification system that ensures the highest standards in producing and distributing cell-based meat products. C-Label is a globally registered trademark that guides consumers and helps them identify and understand the production process behind a cultivated meat product.
In a statement, Renato Pichler, V-Label’s founder, expressed excitement about the launch, said: “Our certification for cell-based meat is a testament to our dedication to pushing the boundaries of what is possible in sustainable food production. We believe that by setting high standards and fostering collaboration across the industry, we can accelerate the adoption of cell-based meat and contribute to a more sustainable and ethical food future.”
With the cultivated meat industry beginning to deliver on its promise to change the way we produce animal protein, C-Label becomes the first independent authority to certify its producers around the globe.
C-Label announced the launch of the certification alongside Meatly, a UK-based start-up developing cultivated pet food. Meatly is the world’s first company with C-Label licensed cultivated chicken.
“As we move closer and closer towards a world where cultivated meat will become the norm, certification such as the C-Label will be increasingly necessary for consumer confidence in this new and revolutionary product,” said Owen Ensor, Meatly’s CEO. “As proud leaders in this nascent industry, we’re excited to be working alongside C-Label on this new era for the food industry so that once we start to roll out our Meatly chicken to British customers and their much-loved pets, they know that our chicken is of the highest industry standards,” Ensor added.
“We envision that, in the near future, consumers will have the option to choose between meat produced from animals and cultivated meat which is more humane and better for the environment,” said Martin Ranninger, V-Label International’s co-director. “As a globally registered trademark, C-Label guides consumers and helps them identify and understand the production process that lies behind a cultivated meat product.”
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