FiberWise is aiming to lead the way in sustainable packaging with fibre-based trays designed offering a sustainable alternative to conventional rigid plastic trays.
Boasting key benefits that make it a clear choice for eco-conscious producers of fresh meat and convenience foods, FiberWise will premiere at Empack in Birmingham.
With over 100 years of Hartmann’s experience in rough moulded fibre technology, FiberWise offers fresh food trays that minimise the environmental footprint without compromising the efficiency of existing tray sealing packaging systems.
Made from 100% renewable resources, FiberWise reduces plastic usage by 70%, compared to traditional rigid PET or PP plastic trays, which provides a tangible solution for reducing waste and contributing to a circular economy.
One of the standout features is its separability, which allows for efficient recycling of the fibre and plastic component, ensuring materials are repurposed.
Due to its sturdy design, FiberWise MAP barrier trays offer proven machineability with a plug-and-play concept, requiring minimal or no investment by the producer. The tray is easily denested and runs seamlessly at high speeds on existing tray sealer lines without the need for new tools. FiberWise will seal against numerous standard top film options.
“FiberWise presents a viable, eco-friendly alternative with the potential to transform the packaging market over the long term”, says Kati Ørskov, business unit director, Hartmann.
Hartmann FiberWise at EMPACK, Birmingham, Stand A23, 12. – 13. February 2025
