A recent survey by In-Comm Training has disclosed a concerning decrease in young individuals contemplating vocational education. The In-Comm Training Annual Barometer, which assessed over 350 respondents aged 16 to 21, found a 9% reduction in those considering apprenticeships. Currently, 80% are open to this path, yet over half remain unaware of the local schemes available.
The survey, released during National Apprenticeship Week, serves as a call to action for educational institutions, employers, and governmental bodies. In-Comm Training advocates for enhanced collaboration to better inform educators, parents, and students about apprenticeship opportunities.
Gareth Jones, Managing Director of In-Comm Training, emphasised the urgency, stating, “This isn’t the message we wanted for NAW, but the skills ecosystem must heed this warning and work together to change perceptions and improve career advice.” He highlighted the importance of targeting learners with clear information on the benefits of vocational learning.
The survey identified teachers as the primary source of information for students (48%), followed by parents (17%) and word-of-mouth (12%). Jones noted the critical role of education in understanding apprenticeship potential, warning of poor career advice that may prevent later access to apprenticeships.
In-Comm Training, currently engaging with 50 local schools through STEM activities, plans to double its outreach within a year. Jones urged the sector to embrace this challenge, stating, “Industry has an ethical and moral duty to ensure the sustainability of advanced engineering and manufacturing in Britain.”
Sarah Duella, Senior Careers Lead at Shire Oak Academy, supported the findings, stating, “Apprenticeships must be promoted as a first choice, not a backup plan.” She stressed the need for cohesive efforts among schools, employers, and training providers to present all educational options to learners.
The survey revealed that 62% of respondents chose apprenticeships for the opportunity to earn while learning, with on-the-job training as a significant motivator. Encouragingly, 43% of learners felt positive about vocational routes following recent government budget changes.
The In-Comm Employer Barometer corroborates these findings, with 76% of companies considering more apprenticeships due to increased funding for under-25s. Jones highlighted the importance of matching learners with employers to bridge the skills gap, offering the possibility of a degree without university fees.
