Titan Enterprises highlights critical customer testing phase for ultrasonic flowmeter

Titan Enterprises highlights critical customer testing phase for ultrasonic flowmeter

Titan Enterprises is spotlighting the customer testing phase as a vital milestone in the research and development of its latest product: a low-cost ultrasonic beverage flowmeter designed specifically for original equipment manufacturers’ (OEM) drinks dispensing systems. The manufacturer of innovative flow measurement solutions, said the release was developed in response to a drinks dispenser OEM’s…


Titan Enterprises is spotlighting the customer testing phase as a vital milestone in the research and development of its latest product: a low-cost ultrasonic beverage flowmeter designed specifically for original equipment manufacturers’ (OEM) drinks dispensing systems.

The manufacturer of innovative flow measurement solutions, said the release was developed in response to a drinks dispenser OEM’s request, the new ultrasonic beverage flowmeter needed to meet a series of complex and specific design requirements: no internal moving parts (a priority for hygienic cleaning), compact size, food-grade materials, low cost and seamless integration into existing systems.

“This development project hasn’t been just about making a flowmeter – we’re solving an industry problem,” says Neil Hannay, senior development engineer at Titan Enterprises. Extrapolating the proven success with their turbine flow devices in drinks dispensing, Titan investigated the use of ultrasonics for the same processes which lead to the creation of the ultrasonic beverage meter.

At the heart of Titan’s R&D approach is customer collaboration, and the development of the new ultrasonic beverage meter, part of the Atrato family of flow measurement devices, illustrates how real-world testing with OEM partners directly influences the final product design.

“In laboratory testing, we have to make assumptions working on first principles with our expertise in flowmeter technology leading the way,” Hannay adds. “We are not able to replicate a customer’s process, so customer testing is crucial in the development of a reliable, user-focused product that encompasses features that are important to the customer.”

Following in-house prototype validation, the units are deployed for in-situ testing by the customer – a phase that frequently reveals performance nuances not captured in laboratory conditions. Customer feedback during field trials helps to identify areas for refinement, such as fluid compatibility, mechanical resilience under operational stresses, and whether there is a need to incorporate various protections to minimise the effect of faults and failures on installation.

“The iterative loop of feedback between our R&D team and the customer’s application environment is essential,” Neil Hannay explains. “The goal is to refine both physical performance and system integration, ensuring our flowmeter not only works, but works exactly how and where it’s needed and within an acceptable price point.” Titan’s collaborative testing model ensures customer-driven innovation is grounded in real-world results. This methodology not only streamlines the path to market but also supports the development of highly tailored, application-specific flowmeter solutions.

Related content


Stories for you


  • Epson expands six-axis robotics with CX-A

    Epson expands six-axis robotics with CX-A

    Epson has widened its six-axis range with new CX-A robots. The launch adds 18 configurations, higher environmental protection options, and a clearer retrofit path for existing C-series users.


  • Nefab buys Vallos for corrugated expansion

    Nefab buys Vallos for corrugated expansion

    Nefab is adding corrugated capacity and regional reach in Slovakia. The Vallos acquisition expands its fibre-based packaging offer and strengthens support for battery, datacom, and energy supply chains.