Geia Food acquires Lupa Foods to unlock growth and innovation

Geia Food has acquired Lupa Foods in a move that will help the Nordic food group provide more value to customers by offering more products, improving relationships with suppliers and using Geia’s global sourcing network.

For over 120 years, Lupa Foods has been a trusted partner to food manufacturers, recipe box companies, and key wholesale and retail players in the UK food industry. Known for its customer-first approach and operational excellence, Lupa Foods is now poised to elevate its market presence and unlock new growth opportunities as part of Geia Food.

“I am incredibly proud of Lupa Foods’ development and exceptional growth since 2018, during which we’ve doubled our turnover to over £40 million by focusing on operational excellence and customer alignment,” says Manish Mandavia, CEO of Lupa Foods. “Our long history and trusted partnerships are the foundation of our success. Joining Geia Food presents a remarkable opportunity to scale our operations and enhance our value proposition by accessing their extensive sourcing and innovation capabilities through a global network. Together, we are committed to delivering even greater value to our customers and partners while meeting the evolving needs of the UK food industry.”

Claus Ravnsbo, Group CEO of Geia Food, highlights the strategic value of the acquisition: “We are thrilled to welcome Lupa Foods to the Geia Food Group. Lupa Foods has an impressive history and a strong reputation in the UK food industry. By combining our sourcing capabilities and supplier portfolio with Lupa’s local market expertise, we see vast opportunities to grow the business further and deliver even more value to customers.”

Lupa Foods’ leadership team, led by CEO Manish Mandavia, will continue to oversee the day-to-day operations, ensuring a seamless transition and maintaining the company’s unwavering focus on customer satisfaction. The partnership is designed to build on Lupa Foods’ strong foundations, blending its local market and product knowledge with Geia Food’s innovation expertise and expanded supplier network.

“We are incredibly excited about the opportunities this partnership brings,” says Mandavia. “This is a chance to scale our operations and enhance our value proposition while continuing to deliver the tailored, high-quality service our customers have come to expect. Together with Geia Food, we are ready to lead the way in providing innovative and sustainable food solutions for the UK market.”

The acquisition also marks a transition in ownership for Lupa Foods, moving from being part of the ProVen VCT, owned by Beringea, to joining Geia Food under the ownership of Triton Partners, a distinguished private equity firm financing the deal. Triton’s investment reflects their confidence in the strategic alignment between Lupa Foods and Geia Food, as well as the growth potential within the UK market.

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