Genie Electronics Leverages Cetec ERP for Superior Efficiency and Customer Service

Genie Electronics Leverages Cetec ERP for Superior Efficiency and Customer Service

Cetec ERP is pleased to announce that Genie Electronics, a subcontract manufacturing company with a diverse portfolio in the automotive, medical and commercial industries, has implemented the Cetec ERP comprehensive enterprise resource planning system. Since the implementation, Genie Electronics has significantly enhanced its operational efficiency and customer service capabilities. Founded in 1972, Genie Electronics prides…


Cetec ERP is pleased to announce that Genie Electronics, a subcontract manufacturing company with a diverse portfolio in the automotive, medical and commercial industries, has implemented the Cetec ERP comprehensive enterprise resource planning system. Since the implementation, Genie Electronics has significantly enhanced its operational efficiency and customer service capabilities.

Founded in 1972, Genie Electronics prides itself on its commitment to honesty, quality, and exceptional customer service. “We dot the i’s and cross the t’s,” says Don Lookingbill, Planning Manager at Genie Electronics. “From the top of the quote, we ensure transparency and reliability, building to last with no substitutions without prior approval.”

Genie Electronics was seeking a more cost-effective and functional ERP solution as its previous system’s costs and lack of updates became prohibitive. “We were paying roughly $32,000 a year in support, with additional costs for data conversion and consulting fees. Transitioning to Cetec ERP has been a game-changer,” says Lookingbill.

Key Benefits of Cetec ERP Implementation:

  • Innovation: Cetec ERP’s integration with Calcuquote and advanced features like work instructions built into labor plans have facilitated a seamless transition towards a paperless shop floor.
  • Cost Efficiency: Genie Electronics now pays around $25,000 annually for Cetec ERP, significantly less than the previous system, while gaining more functionality.
  • Operational Efficiency: The receiving process has become significantly easier, and job costs are now more accurately tracked. Receiving times have dropped dramatically, and the company anticipates even further improvements in kitting times and barcoding,
  • Enhanced Customer Service: Cetec ERP’s advanced notification system has benefitted Genie Electronics’ key customers by providing timely shipping and tracking information.

Genie Electronics plans to fully equip the shop floor with tablets, further integrating the CRM module, and exploring the ECO module. Additionally, the company aims to enhance quality control by diving deeper into non-conformance reports (NCRs) and corrective action reports (CARs), and recording inspection data.


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