Wemyss Malts sets sights on further growth with new look
Vibrant new look comprises three ‘vivid expressions in whisky’ that aim to paint emotive pictures through flavour.
Image: Wemyss Malts
Wemyss Malts is investing in its Core Collection following a 93% sales uplift in key markets with a vibrant new look comprises three ‘vivid expressions in whisky’ that aim to paint emotive pictures through flavour.
The independent family run company has invested in new positioning and packaging following exponential value growth across its five top global markets (UK, USA, Taiwan, France and Germany) with each seeing a staggering 93% uplift in year on year sales.
The vibrant new look is part of Wemyss Malts’ roll-out of its new positioning – ‘vivid expressions in whisky’ – which incorporates refreshed packaging and a suite of multi-territory activations planned for the coming twelve months.
Going beyond the familiar territories of region, age and finish, Wemyss Malts said it aims to “paint emotive pictures” through flavour with its new look Core Collection comprising three expressions: The Hive, Spice King and Peat Chimney (46% ABV).
William Wemyss, founder of Wemyss Malts said: “The launch of our new positioning for Wemyss Malts signals the start of an exciting new chapter for the brand as we continue our global growth trajectory both in existing markets, such as Europe and Asia, and emerging territories including the US and Canada.
“Opening up an artful world of bold flavour, our Core Collection offers versatility of serve to suit the moment for both the whisky curious and aficionados alike.”
As whisky curators, Wemyss Malts artfully blends the finest single malts from across Scotland in their pursuit of quality. Alongside its flagship Core Collection, the brand releases sought-after Limited Editions and Single Casks to markets worldwide.
The new look Core Collection expressions will be available in the UK, US, Canada, Asia and Europe from this month with an RRP of £40.
Wemyss Malts Core Collection:
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The Hive is a sweet blended single malt with notes of sticky blossom honey, zesty orange and a ginger tingle on the tongue before finishing with warming clove-spiked grapefruit.
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Spice King is an intense and complex blend with notes of rich spiced orange, deep ginger syrup and aromatic spice with a lingering warm smoky finish of black pepper.
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Peat Chimney is a contemplative whisky that starts with warm peat smoke, rich espresso and muscovado sugar before a flinty minerality gives way to a soft and sweet finish.
