Fresh Mex sashays into Asda aisles
From this week, all Asda stores across Scotland will stock three products from the retailer’s new Scottish supplier FreshMex, in what is the award-winning restaurant’s first retail venture and listing.
The three new products to fire onto the shelves include two sachet rubs, smoky Tex and a sweet Mex and a Chipotle Salsa flavoured with smoked jalapeño peppers.
Born from an Aberdeenshire farmers’ market food stall in 2015, FreshMex has two restaurant sites in Aberdeen and Edinburgh, and a huge market share in the Deliveroo delivery sector of each city – having won Scotland’s most ordered dish, the FreshMex Burrito – for four years running.
The family business was founded by Robbie Moult in 2015 when he was only 22 years old. His passion for vibrant and fast Mexican American cuisine, inspired by California taquerias and street food following a road trip across the US, led to Robbie establishing FreshMex which he runs with his older brother Chris.
“With a core emphasis on fresh, natural ingredients and no freezers or microwaves used in the production of our diet-friendly menu, we have officially become Scotland’s favourite burrito of choice, serving over 150,000 annually,” explains Robbie Moult
Robbie continued, “We are thrilled to secure our first retail listings with Asda. Our products really encapsulate our fresh and natural ethos, the two 30g sachet rubs and our 195g jar of salsa use the exact flavour profiles of the ingredients used throughout FreshMex recipes, with the majority of our restaurant dishes containing these specific seasonings.
“Our 55-strong team put their passion and love of fresh food into preparing our award-winning street food menu daily, resulting in the best tasting products for our diners– and now Asda customers across Scotland!”
Earlier this month Asda announced it will significantly enhance its range of local products in store in 2023, with the addition of 140 new lines from new and existing Scottish suppliers – an increase of more than 20% on the retailer’s range year on year.
As well as 140 new local products, which includes cakes, crisps, yogurts, pies, sausages, biscuits, beer, gin and whisky, Asda will welcome three new suppliers to its portfolio, including FreshMex, Rora Dairies and Hebridean Food Group.
Ashley Connolly, local buying manager for Scotland, added: “Our Scottish suppliers, like Robbie and the team at FreshMex offer exceptional range, quality, innovation and we’re very proud to welcome them into Asda stores.
“The new FreshMex products are a fantastic addition to our range. All FreshMex packaging is 100% recyclable, reflecting its green credentials and commitment to sustainability – and with both rubs easy to use and offering versatility – from meat and vegetable marinades, to cooking pastes and dusting on fish and potatoes – they can be used in a variety of different ways we know our customers are going to love!”
The three new FreshMex products are available to buy instore or online at www.asda.com
