Fooditive introduces ‘extraordinary’ sweetener made from apples and pears
Fooditive Group is looking to “revolutionise” the American food and beverage industry with a plant-based sweetener, keto-fructose (5-keto-D-fructose).
The Dutch plant-based ingredient manufacturer said the sugar alternative, currently undergoing FDA GRAS assessment, is set to “establish a new standard for sugar substitutes with its unparalleled taste, functionality, and sustainability”.
According to the maker, keto-fructose offers “extraordinary sweetness” while preserving all the vital functionalities of sugar. Fooditive Group belives the breakthrough enables food and beverage manufacturers to craft healthier, sugar-free products that consumers will love, without compromising on taste, texture, or shelf-life.
Derived from apples and pears through an exclusive fermentation process, keto-fructose can replace sugar in a diverse array of applications, including chocolate, baked goods, fruit fillings, glazes, and beverages. The sweetener closely mimics the flavour profile of sugar, making it an ideal replacement for reducing sugar content without losing the beloved taste consumers crave.
Fooditive is actively negotiating with some of the largest companies in the food and beverage sectors to introduce keto-fructose to a wider audience. The company is also seeking additional partnerships with leading manufacturers, distributors, and industry innovators to expedite the adoption of keto-fructose in the US market. By integrating the sweetener into more products, Fooditive aims to significantly impact the industry and meet the soaring demand for healthier, sugar-free alternatives.
Moayad Abushokhedim, CEO of Fooditive, noted the challenges associated with replacing sugar, and recognises that the effectiveness of a sugar alternative is not solely measured by taste.
“This is why our keto-fructose sweetener goes beyond replicating the beloved sweetness of sugar,” Abushokhedim said. “Its additional functionality enables seamless use in applications and reflects our dedication to meeting the real needs of food manufacturers with forward-thinking solutions.”
He added: “Fooditive stands at the forefront of supporting the food industry’s desire to reduce sugar content while preserving the qualities that sugar adds to food products. This new sweetener embodies our spirit of innovation, our commitment to sustainability and health, and our mission to identify ingredients that fulfil the needs of American food producers and enable them to meet consumer demand for healthier products.”
Keto-Fructose also boasts impressive sustainability credentials and an attractive price point. By utilising waste side-streams from apple and pear processing to produce the sweetener, Fooditive said it enhances a circular economy, minimises environmental impact, and ensures an affordable, accessible product for manufacturers and consumers alike.
