Floozie Cookies looks at growth from international expansion
Floozie Cookies, the plant-based cookie brand based in London, UK, has officially announced its expansion into the US.
The stuffed-cookie brand, headed by pastry chef Kimberley Lin, successfully launched in London’s Covent Garden and Expo 2020 Dubai, resulting in four locations and a temporary pop-up in Harrods, London.
The cookie brand’s expansion to the US will involve franchise opportunities in all 50 states.
Floozie Cookies said it is having conversations with potential franchisees in the North of the UK, and new locations have already been signed in Kuwait and Egypt, in partnership with Global Access For Food, and will reopen at Expo City in Dubai.
Floozie Cookies was founded in 2020 by renowned pastry chef Kimberly Lin, who honed her pastry skills in some of London’s most acclaimed kitchens, including Claridge’s, The Corinthia and Dominique Ansel Bakery. Floozie Cookies offers a menu of 100 per cent vegan stuffed cookies in five signature flavours that have amassed a cult following of cookie connoisseurs and plant-based cookie lovers.
Chef Lin said: “While Floozie Cookies started out as a passion project during the pandemic, it’s been nothing short of incredible to see the brand take on a life of its own with international expansions and a loyal following of vegan cookie fans behind it. I’m thrilled to continue growing our footprint working with new partners internationally and developing the brand.”
The completely plant-powered menu includes a variety of classic and creative flavours, including Cinnamon Crunch, Chocolate Chunk, Celebration, Pecan Pie, Triple Chocolate, and gluten-free options Black Forest, and Peanut Butter & Jam as well as a monthly changing seasonal flavour. The menu also features milk drinks, coffee, vegan hot chocolates and ice cream sundaes.
Floozies soared in popularity after opening its first store in London, followed by Dubai where it debuted at Expo 2020 Dubai. Now poised for further international expansion, Floozie Cookies offers a sustainable business model that makes the concept an attractive opportunity for investors and franchise owners alike.
