
Cathedral City’s ‘Makes It Better’ Cathedral City launches £7m campaign to positioning cheese as the everyday food hero With the support of a £7 million media investment, Cathedral City’s new creative campaign, “Makes It Better,” aims to remind the country of its adaptability and dedication to enhancing ordinary occasions. Live currently, ‘Makes It Better’ puts…

Premier Foods is making summer hotter with Bisto’s Fiery new launch – Peri-Peri Gravy Granules. With an 8% growth in takeaway-style chicken meals (source: Kantar, Usage Panel, Total Food & Takeaway Style Chicken (Chicken & Chips, Processed Chicken), Occasion change, 52 w/e 20th April 2025 vs 3YA) and only 1.5% featuring gravy or pour-over sauces…

FloZein, a US-based developer of coatings for food and health supplements, is highlighting the benefits of its domestic production model. As the US imposes new tariffs on imported confectionery ingredients, domestic manufacturers are facing increased supply chain costs and longer lead times. Flo Enterprises’ MasterCoat line of glazes, polishes, and release agents offers a reliable,…

Pairwise’s Fulcrum gene editing tools have been licensed by Mars, Incorporated for use in cocoa research and development. Through this licensing arrangement, Pairwise’s CRISPR technologies, such as the SHARCTM enzyme, are made available to Mars. With the use of trait libraries, enzymes, and gene editing tools, the Pairwise Fulcrum platform allows for precise modifications that…

The fastest-growing CBD brand in the UK, Goodrays, has announced a complete rebranding of the firm that will include a new logo, website, and redesign of the current product packaging. Inspired by the health-tech, cosmetics, and premium alcohol industries, the new appearance and feel is part of a daring choice to defy traditional category conventions…

In keeping with its goal of converting all packaging to recyclable, sustainable formats, Idahoan Foods has announced the introduction of entirely recyclable paper pouches for its flagship product, Idahoan Perfect Mash. The UK instant mash brand said the important milestone is part of its ongoing dedication to environmental stewardship from farm to fork. The packaging…

With the introduction of two new trend-driven SKUs, Tilda Sticky Rice 500g and Tilda Pudding Rice 500g, Tilda is aiming for new growth prospects. The two, which will be on store shelves at the end of August, were created in response to global cuisine and nostalgia, two of the most significant consumer trends influencing grocery…

Rocol has announced the worldwide debut of Ultimate Silicone Spray, a multifunctional lubricant and mould release spray made to improve productivity and safety in harsh industrial settings. This recently created product is now NSF H1 certified for incidental food contact and has a 360-degree spray capacity with an effective reach of up to 80 cm.…

Award-winning agritech company Vanilla Farms has started producing the first batch of Scottish vanilla at Scotland’s food and drink innovation hub, ONE SeedPod. Leading the way in sustainable, science-driven vanilla cultivation is Aberdeenshire-based Vanilla Farms. In acknowledgement of its potential to revolutionise the natural taste sector, it just won the top prize of £150,000 at Scottish…

One of the biggest privately held dairy ingredient suppliers in the world, Hoogwegt, and Opalia, a pioneer in cell-based dairy production, have struck a strategic commercial partnership for the world’s first cell-based dairy products. The move is seen as a significant turning point for the worldwide cell-based dairy business as well as Opalia’s objectives for…