Best friends create Europe’s first matcha green tea-powered canned energy drink
PerfectTed led by entrepreneurs, housemates and best friends, Marisa Poster and brothers Teddie and Levi Levenfiche, have created Europe’s first matcha green tea-powered canned energy drink.
Launching in Tesco in single cans (RRP from £1.75), it is included in the Meal Deal and on the 13th March in new four-can multipacks (RRP £6,00).
Tesco buyer, Libby Lee, said the retailer is excited about a partnership with PerfectTed to grow the natural energy category with a range of “delicious drinks that put functionality and health first.”
Marisa Poster sees PerfectTed as disrupting the high-growth energy drink market with an “approachable brand and products that outperform on health, functionality, and flavour”.
She added: “We are thrilled to make matcha’s superfood properties and longer-lasting energy more accessible in Tesco’s iconic Meal Deal and in multipacks.”
The first UK-based energy drink to win a Great Taste Award, PerfectTed Matcha Green Tea Energy Drinks are available in three unique flavour combinations of matcha green tea, lightly sparkling water and real fruit juice, the range includes:
Matcha Green Tea Energy – Pear Ginger
This all-natural energy drink contains juicy pear, working in sweet harmony with a satisfying zing of ginger.
Matcha Green Tea Energy – Apple Raspberry (Great Taste Award winner)
Fresh-pressed green apples mixed perfectly with temptingly tangy and tart raspberries.
Matcha Green Tea Energy – Pineapple Yuzu
PerfecTed has expertly blended citrusy fresh yuzu with punchy pineapple to create a ridiculously refreshing experience.
PerfectTed offers the next generation in energy, with healthier, better-tasting, functional drinks, powered by matcha green tea; It can be found at Holland & Barrett, Planet Organic, Zapp, Selfridges, M&S Mai Sushi Counters, Dunnes, major tech & finance offices, and find it in the Meal Deal fridges and drinks aisles of Tesco now or buy direct from www.perfectted.com
