Ardagh Glass Packaging-Europe has worked with Hernö Gin to produce a new lightweighted 500ml glass bottle.
The new Hernö Gin bottle, and the brand’s first bespoke bottle, has launched with an upgraded graphic profile, and is produced and decorated at AGP-Europe’s Limmared facility in Sweden. The new bottle design features the Hernö copper still, with the wording ‘Hernö Gin Distillery Home of Swedish Gin’ embossed on the shoulder of the bottle.
The new bottle weighs 480g: a reduction of 100g on the previous bottle design, with a significantly increased recycled cullet content, which together have reduced carbon emissions in each bottle by 31% currently.
Emma Edfors, CEO of Hernö Gin noted of the new bottle design: “Following in-depth design and development work, we are proud to present a visual upgrade to the Hernö bottle that is also a major sustainability investment.
“We are so proud of our new bottle. For us, glass is the obvious choice. By moving production to Ardagh in Sweden, we are minimising our transport, and thereby significantly lowering our climate footprint. We think this is an important and sustainable choice.”
Magnus Ridefjord, sales manager, AGP-Sweden, added: “The new bottles have been produced on the multi-production line at AGP-Limmared in Sweden, which offers the flexibility of producing different bottle shapes and sizes together. The technology developed by our sister company, Heye International, is ideal for customers that want to produce specialist bottles for the premium drinks sector.”
The first of the new bottle designs to be launched, are the bestsellers: Hernö Dry Gin, Hernö Old Tom Gin and Hernö Botanical Gin.
