Neutrik establishes Indian AV distribution network

Neutrik establishes Indian AV distribution network

Neutrik Group expands its distribution network across India. The appointment of RISHABH Incorporated and 4 SQUARES Corporation enhances NEUTRIK’s reach in the AV connectivity market. This strategic move aims to strengthen market penetration across the subcontinent, leveraging local expertise and expanding access to world-class solutions.


The Neutrik Group has strategically expanded its NEUTRIK brand distribution network in India by appointing RISHABH Incorporated in Mumbai and 4 SQUARES Corporation in Bangalore. These additions join existing partner COMCON Technologies in Delhi, forming a comprehensive nationwide network for the industry-leading AV connectivity brand.

Chris Hellmuth, Neutrik Group Regional Sales Manager for MEAI, highlighted the significance of this expansion, stating, “India represents a considerable opportunity for NEUTRIK, where the potential for expansion and growth requires more partners across different geographical areas to provide sufficient market penetration throughout the subcontinent.”

Biren Sheth, Managing Director of RISHABH Incorporated, expressed gratitude, saying, “We thank Neutrik Group, and the management of Neutrik EMEA, for placing their trust in us and providing this opportunity. Partnership is not just a contract, it’s a shared vision; one in this instance that fully aligns with our mission of bringing world-class solutions to local markets.”

Similarly, Tijo George, Managing Director of 4 SQUARES Corporation, remarked, “This appointment reflects our shared commitment to performance, reliability, and market excellence. We sincerely thank Neutrik Group for welcoming 4 SQUARES Corporation into the NEUTRIK distribution network in India. With our strong regional footprint, technical expertise, and agile supply capabilities, we are ready to accelerate NEUTRIK’s reach and deliver world-class connectivity solutions closer to customers across the regions.”

Mark Perrins, Managing Director of Neutrik UK Ltd. and Neutrik France, welcomed the new partners, stating, “Neutrik EMEA is delighted to welcome both Rishabh and 4 SQUARES to the Neutrik family, as partners in India, to enhance the reach and availability of our product to customers. Neutrik very much appreciates the size and complexities of the Indian market. The company is working hard to meet demand with the fast pace of growth in these core markets throughout the entire country, through a revised strategy of distribution and available channel stock.”

The Neutrik Group, renowned for its innovative electrical and electronic interconnect products, continues to solidify its presence globally. The expansion in India is poised to drive growth and deliver advanced connectivity solutions across the subcontinent, positioning the company for sustained success in this dynamic market.


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