Nichols, the global soft drinks company known for the iconic Vimto brand, has announced the launch of new bottle designs for its Vimto 500ml carbonated and juice drinks range. This move is part of Nichols’ strategy to drive innovation within its UK Packaged business.
The updated designs aim to modernise the appearance of Vimto products while reinforcing the brand’s shelf presence and distinctiveness in a highly competitive market. With the Vimto brand now valued at £129 million — according to NielsenIQ RMS data for the dilutes, flavoured carbonates, ready-to-drink, flavoured water, and energy categories for the total coverage market ending 27 December 2025 — this packaging refresh underscores Nichols’ commitment to innovation and growth in the on-the-go soft drinks segment.
Deliveries of the redesigned bottles commenced in late January, with a complete rollout across the trade anticipated by early March. Nichols projects that the new packaging will enhance consumer engagement and drive incremental impulse sales for the rapidly expanding brand.
Angela Reay, Marketing Director at Nichols, commented, “We are incredibly excited by the launch of our new bottle packaging, which combines a modern, on-the-go design with the distinctive Vimto look and feel that consumers love. By refreshing the design, we’re making Vimto even more engaging on shelf, helping to drive impulse purchases and deepen consumer engagement with the brand.”
This strategic initiative reflects Nichols’ broader focus on capitalising on the growing demand for convenient, portable beverage options. As the on-the-go soft drinks market continues to expand, the company is poised to capture a larger share by leveraging innovative packaging solutions.
