European software company Forterro has appointed Alice Taylor as its new Chief of Staff, enhancing its leadership team amid rapid growth and an ambitious cloud and AI strategy. Taylor, with an extensive background in cloud technologies and digital transformation, joins Forterro from PwC, where she spearheaded a joint initiative with Amazon Web Services (AWS) focused on strategic partnership and commercial execution.
In her role, Taylor will collaborate closely with Forterro CEO Dean Forbes and the board to streamline decision-making and execute strategy across the company’s expanding European footprint. “The clarity of purpose and pace of change at Forterro were immediately compelling to me,” said Taylor. “I’m excited to help build momentum, embed routines that drive accountability, and contribute to Forterro’s story at such a critical phase of its growth.”
Taylor started her career at PwC, becoming a Chartered Accountant before transitioning to tech strategy. She also gained experience at AWS, focusing on customer engagement and cloud solutions. Her appointment underscores Forterro’s commitment to enabling industrial midmarket companies to modernise their ERP systems for the digital era.
Dean Forbes, CEO of Forterro, remarked, “Alice combines strategic insight with operational discipline, and she has a rare ability to support leaders in high-pressure, fast-moving environments. Her background in cloud and digital transformation will help us sharpen our execution and deliver even greater impact for our industrial midmarket customers.”
By appointing Taylor, Forterro reinforces its strategic goals, aiming to lead in AI adoption within the industrial midmarket.
