Keysight Technologies has awarded Farnell two prestigious awards for its business expansion and marketing excellence, making it the only European high-service distributor to earn multiple awards from the company in 2025.
Keysight, a global innovation partner providing design, emulation, and test solutions, commended Farnell for its exceptional efforts and success in representing Keysight’s products and services in the market.
Kari Fauber, Vice President of Global Partner Sales & eCommerce at Keysight presented the awards to Farnell in recognition of the company’s outstanding contributions.
Kari Fauber, Vice President Global Partner Sales & eCommerce at Keysight said, “Keysight awarded Farnell the Business Expansion Excellence Award in recognition of their results in expanding coverage for Keysight’s products in India. Keysight and Farnell’s partnership combines Farnell’s industry-leading reach and strong marketing programs with Keysight’s broad portfolio of distribution products and teamwork at all levels of engagement.”
The Business Expansion Excellence Award recognises Farnell’s successful expansion into the Indian market during FY24. Farnell became an authorized Keysight partner in India, where the company made significant investments, including building dedicated stock for the region, appointing a Business Development Manager (BDM) to spearhead Keysight sales, and executing a comprehensive marketing plan to raise awareness across the Indian market.
Farnell’s strategic efforts have led to an impressive 25% year-over-year growth in sales of Keysight products in India since the beginning of Farnell’s FY25.
Andrea Dodini, Senior Director of Global Marketing at Keysight said, “Farnell was recognized for Marketing Excellence at Keysight’s Partner Executive Forum 2025. Their strong collaboration in launching and creating awareness for the new HD3 oscilloscope, with 14-bit resolution and low noise floor, has significantly benefited customers in the automotive, wireless, aerospace & defense, digital applications, and power analysis sectors.”
The Market Excellence award highlights Farnell’s exceptional partnership with Keysight in introducing new product introductions (NPIs), most notably the successful launch of the HD3 oscilloscope. Farnell’s targeted marketing initiatives and remarkable return on investment (ROI) have set the company apart from other partners.
“These prestigious awards from Keysight are a testament to our team’s hard work and dedication, as well as the strong partnership we have developed with Keysight,” said Andrew Weatherill, Vice President of Global Product at Farnell. “Our focus on customer-centric strategies and our commitment to expanding into new markets have been integral to this success.”
Farnell is excited to continue building on this momentum and further strengthening its partnership with Keysight, providing innovative solutions to customers globally.
