United Dutch Breweries has tasked Canpack with producing a memorable set of limited-edition 330 ml cans for its flagship Royal Dutch Premium Lager using Quadromix can printing technology.
The move is to celebrate football with supporters all around the world and create a real standout on the shelf.
For this special edition, the classic Royal Dutch label has been replaced with specially commissioned lithography. At the stadium or at home, fans can enjoy their favourite beer in colourful cans that capture all the drama of the match, together with the refreshing sparkle of Royal Dutch.
Techniques such as Quadromix significantly enhance the story-telling capabilities of beverage cans. It allows cans to be printed with up to four different designs in the same production batch.
Krystyna Rojewska, sales manager at Canpack, noted how the specially themed editions deepen the sense of community and belonging between brands and consumers.
“Brand relationships with consumers are enriched by these mixed design sets because they are actively engaged with the product while it is still on the shelf as they choose their own combination of cans,” she said. “The Quadromix technology is ideal for creating limited and collectible editions that boost the perception of a brand’s uniqueness.
“Building consumer engagement in this way makes it the perfect choice for special events like a football tournament.”
