Penn Color highlights penneffex packaging innovation
Photo by Medhat Ayad from Pexels
Penn Color Inc, manufacturer of colour matched colour concentrates, master batches and pigment dispersions for the packaging industry, is highlighting its penneffex line of colour and finish effects for Mono-Layer & Multi-Layer PET packaging.
With nearly unlimited customisation options, the penneffex line combines Penn Color’s creativity, expertise in colours and special effects and knowledge in manufacturing processes, to inspire creative brand design ideas in many product categories, including food and beverage.
With variations including matte, brushed metal, frost, metallic, lustre, and bubbles, penneffex offers brands a powerful way to engage with the consumers’ senses and emotions, according to Penn Color.
“The core concept of penneffex is to create building blocks of unique and differentiated colours and special effects: these building blocks become a source of inspiration for product design teams and they are used in bespoke formulations, developed “live” with our customers, in our technical centre,” said Phil Riccardi, industry manager, Packaging, North America. “In a typical three day blitz session, we utilise our extensive capabilities and a fast iteration process, to design and prototype 70 to 80 unique concepts, which are presented in their finished part form: with penneffex, creativity has no boundaries and our development process reduces time to market by months.”
“The penneffex line sets consumer goods products apart from other items on the shelf, by pushing the limits of product packaging design to achieve colors and effects not yet seen on the market today,” said Simon Clarke, industry manager, Packaging, Europe & Asia. “Part of the differentiation comes from our ability to combine colors and effects with the latest enabling technologies. For example, through our own prototyping capabilities and our close relationship with leading equipment manufacturers, we can use multilayer co-injection to explore hundreds more design combinations.”
For more information, visit: www.penncolor.com.
