Young’s Chip Shop is making waves with its new Jumbo Fish Special, featuring two massive 240g fillets of 100% high-quality natural pollock, coated in its signature crispy, bubbly batter.
Available in Tesco and other major retailers nationwide from September onwards, the launch builds on the success of Young’s Jumbo Cod Special, which has delivered £1.4m RSV in just 12 months [Nielsen 52 w/e 12 July 2025].
As the UK’s No.1 seafood brand, worth £179m and growing [Nielsen 52 w/e 12 July 2025], Young’s draws on over 200 years of seafood expertise, Young’s Chip Shop Jumbo Fish Special offers generous, high-quality fillets of 100% natural pollock, in Young’s Chip Shop’s signature crispy bubbly batter, for the authentic chippy-style experience at home.
Priced at £5.00 for two fillets, it’s a value-packed fakeaway that taps into the cost-of-living mindset without compromising on taste or quality.
Young’s is responding to consumer demand for larger portions and indulgent at-home meals, especially as budgets tighten and families seek affordable treats.
With 57% of Young’s Chip Shop Jumbo Cod sales being incremental, the new pollock variant aims to attract even more shoppers to both the brand and the frozen category.
Matthew Wilson, marketing controller at Young’s, said “We’ve seen incredible appetite for our Jumbo Cod, and the Jumbo Fish Special is the next big step. It’s all about delivering unbeatable taste and value for the ultimate chippy night in.”
“We all know fish is a convenient, tasty and lean protein, and Young’s continues to make it easy for families to enjoy, whether it’s a midweek dinner or a weekend fakeaway.”
