Wine retailers toast success with shelf-ready gift bags crafted from Paptic material
The distinctive packaging used by Jacob’s Creeks’ wines and Castillo de Molina has generated an increase in sales of the packed wines.
For three consecutive years wine has been packaged in gift bags made of Paptic material – a solution to better serve today’s environmentally conscious consumers.
“Sustainable development is at the core of all our operations, including packaging,” explains Kaisa Rautanen, brand manager at Pernod Ricard Finland. “We are looking for material-efficient alternatives made from renewable resources without compromising on quality. This is why we chose Paptic material for our gift packaging again.”
While cardboard cases are typical for wine during the holiday season, the Paptic gift bags offer consumers a lighter, more sustainable option, streamlining the purchase process with no need for additional bags. A solution for three different wine products was designed by Packdesign ID, featuring a single, high-quality, uniquely adorned gift bag with individualised stickers for each product. This provides flexibility and easy customisation in later packaging stages in a cost-effective way.
“We are extremely pleased that Pernod Ricard Finland chooses our material for their packaging year after year and to hear how the packaging has positively influenced the sales. “It’s also great to work with Packdesign ID as they already know our material’s versatility and potential. Yet again, this is an excellent example of impactful cooperation when three like-minded companies end up around the same table” says Esa Torniainen, chief strategy officer at Paptic.
With Paptic material 30% less material is needed in the wine gift packaging, says the company. Made of wood-fibre-based and recyclable at-scale Paptic material, the gift bag uses 30% less material compared to the commonly used cardboard case. This bag made of light yet durable Paptic is reusable and the material withstands moisture better than traditional paper.
Designed in homage to the Castillo de Molina brand, the bag features high-quality printing with special effects, balancing cost-effectiveness. Innovatively, the Paptic bags include paper handles and customisable paper labels for easy recycling alongside cardboard.
Recyclable at scale Paptic materials offer a combination of sustainability, strength, and distinctive tactile properties. The versatile materials were developed to replace plastics in flexible packaging. It is now easy for a consumer to recycle the entire packaging in one recycling stream. The wood-fibre-based Paptic materials are also available as FSC certified.
