Whole Foods Market snaps up Pukpip in time for summer
Challenger brand Pukpip has announced its Real Frozen Bananas Dipped in Chocolate are now stocked in Whole Foods Market, just in time for ice cream season.
Pukpip is challenging the traditional ice cream category by tapping into the rise of permissible yet indulgent frozen fruit snacks.
“Whole Foods Market is the perfect fit for Pukpip, as we strive to help people eat more fruit in fun, delicious and convenient ways, providing indulgent fruit snacks that don’t compromise on taste,” explains Zara Godfrey, managing director at Pukpip.
The London retailer that specialises in responsibly sourced, high-quality foods has added Pukpip’s first two products, Milk and Dark Chocolate Dipped Bananas to the frozen section in all seven stores. To celebrate the launch into Whole Foods Market, Pukpip has invested in an eye-catching window display in the Flagship Kensington High Street store as well as OOH media in July around prime London locations to drive awareness of the product listing.
Zara adds:“9 out of 10 of us are looking to add more fruit into our diet, and we want to make it easy, fun, and delicious. The creaminess of a frozen banana combined with smooth satisfying chocolate makes for an irresistible treat that consumers will be keen to get their hands on this summer. Real fruit, that’s indulgent so consumers can feel good about treating themselves.”
Pukpip’s bananas are responsibly sourced and freshly frozen at source in the coastal region of Ecuador. Using bananas rejected from export due to small imperfections on their skin, because they’re the wrong shape or size, or simply because there are too many on a bunch; Pukpip rescues these wonky bananas that would otherwise go to waste, helping them find their true calling as tasty, chocolate-covered treats. The banana peels are then upcycled back into the ecosystem.
Pukpip Real Frozen Bananas are only 152-161 calories each, contain nothing artificial and are ideally positioned as a snack, treat or dessert. The Milk Chocolate Dipped Bananas have picked up a 2022 Great Taste Award and the Dark Chocolate Dipped Bananas have been Vegan Certified. Pukpip’s frozen bananas are available to retail in milk chocolate and dark chocolate, in multipacks of 3 at an RRP of £3.99
To become a stockist or to find out more email hello@pukpip.com or visit www.pukpip.com. Follow @hellopukpip for news and updates.
