Whitley Neill enters No and Low category
Whitley Neill is expanding into the low and no category for the first time with the launch of four new 0.0 variants.
The new launches provide consumers with great tasting, alcohol free versions of Whitley Neill’s award-winning core range – Rhubarb & Ginger, Raspberry, Blood Orange, as well as a Spiced Dry, tapping into the booming low and no category (Kantar 20.02.22 & KAM Research & Insight 2022).
All four variants have been made with real Whitley Neill gin, and de-alcoholised using the only spinning cone vacuum column still in the UK, according to the company. This process boils liquid at a much lower temperature, which helps to retain the distinctive flavours and characteristic top notes of Whitley Neill.
Rachel Adams, marketing director, Halewood Artisanal Spirits said the move has been driven by seeing more consumers seeking to moderate their overall alcohol consumption.
“We know these consumers are looking for well-known, well trusted brands,” Adams said. “Therefore, as the UK’s no. 1 premium gin brand, and the UK’s most loved gin brand, Whitley Neill is in prime place to fulfil this demand by offering a great tasting alcohol free alternative to some of our most popular variants”.
Whitley Neill Rhubarb & Ginger 0.0 and Whitley Neill Raspberry 0.0 are rolling out into Sainsbury’s. All four variants are available for all channels to order now. RRP £22.
