Website revamp drives online sales at SCC
With over 60 years of producing cheese, South Caernarfon Creameries (SCC), Wales’s leading farmer owned dairy co-operative, recently launched its new and improved Dragon website as cheese online sales grow at an “exponential” rate in the dairy market.
Since the Covid-19 pandemic online sales of dairy continue to soar, and figures from 2021 show that online sales in cheese were at an all-time high of 64% compared to 2% in physical stores (Source: Kantar). In this buoyant online market, the creamery’s flagship award-winning Dragon brand produces over 17,000 tonnes of cheese per year at its dairy near Pwllhelli, and is looking to take a bite of the online sales.
With sales forecasted to reach £144 million and annual production to hit 23,000 tonnes of cheese by 2024/25, Kirstie Jones, SCC marketing manager said, “With the trend of online cheese sales increasing, it was vital we kept up and launched a better website with an easy to use online shop. We already supply some of the best known supermarket chains as well as independent shops, but now our customers can navigate our new website and order cheese directly with us.”
Last year, the Dragon brand won a remarkable 70 cheese and butter awards, including a hat-trick of gold global prizes at the International Cheese and Dairy Awards. SCC managing director, Alan Wyn Jones added, “We must move with the times and evolve every possible platform available to sell to our customers.
“Since launching our new website last November, our online traffic has already increased by 22%, with a significant peak during the Christmas shopping period. And it is interesting to see that well over half of those online sales were across the border to England, which is a market we are expanding in.
“Looking back at Wales, we have also updated our stockists’ page on the website so customers can find out where their nearest supplier is. For more information and to order Dragon cheese online go to https://dragonwales.co.uk/. Remember we are also offering a 20% discount to all our online customers if they use the discount code GET20.”
