Wadworth Pubs swaps to Aviko’s SuperCrunch Fries to serve up menu success
Andrew Scott, the head of food at Wadworth Pubs, has swapped in Aviko’s SuperCrunch Fries to enhance the success of his traditional pub classics menu.
The award-winning chef joined Wadworth Pubs in 2021 with a burning desire to move into pub food and improve guest experience.
Stepping into a developmental role, he has implemented changes to the menus of 19 managed pubs, making a noticeable upgrade to the pub’s biggest lines, chips – which make up 51.8% of sides, by swapping to Aviko SuperCrunch Fries.
Aviko’s Fries, made with superior potatoes, are now used across Wadworth’s menu, from the signature pub burger to more premium options like Steak Frites.
Due to their formulation, the fries guarantee a quality flavour, rustic and homemade feel and most importantly, a crunch that lasts.
Following the burst in popularity of loaded fries (92% of consumers said they would order them from a pub or restaurant – Aviko, Independent Research, 500 Participants 18-65, UK-based, April 2024), Wadworth can tap into this growing consumer trend, and minimise send-backs from soggy chips.
Matthew Akehurst, key account manager at Aviko, who works with Wadworth noted that Wadworth, and Andrew Scott, have chosen SuperCrunch as their go-to chip.
“We know that customers visit Wadworth pubs expecting high-quality food and drink, and we’re so pleased that our premium chips will accompany the mouthwatering menu offerings.
“Our SuperCrunch Fries offer versatility across menus, from sides or sharing platters to being a main on their own, and thanks to their unique coating, they stay hot and crunchy for up to 30 minutes, so not only do they help elevate the dining-in experience, but they’re perfect for takeaway businesses too.”
Aviko fries are naturally vegan, vegetarian, and gluten-free making them the ultimate product to work across a range of menu offerings.
SuperCrunch Fries are made from a premium potato variety that produces longer cut chips, Wadworth can benefit from a better yield per bag, helping to achieve profit margins.
Speaking about his choice to upgrade the chip offering to SuperCrunch, Andrew Scott said: “When cooking, if you start with a really good core ingredient, you get a great end result, and that’s what happens with these fries. The crunch, the coating, the flavour – it’s second to none. I would recommend Aviko SuperCrunch Fries to any chef, our feedback from guests has been brilliant.”
With SuperCrunch taking the guests, and Wadworth staff by storm, diners may even see more of Aviko’s portfolio, including Snackables, on menus in the near future.
